While on clever malware writer tricks, how about this one?
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Kaspersky download site hacked to spread fake AV
UPDATE: According to a report in ITPro by Jennifer Scott, Kaspersky have been in touch to confirm that their servers were in fact compromised and the redirection was very real. The breach was made by exploiting "a third party app used for site admin". The malicious redirection was in place for three and a half hours.
More here (http://countermeasures.trendmicro.eu/kaspersky-download-site-spread-fake-av/)
It must take some ingenuity to hack Kaspersky's own website.
It doesn't give you a lot of confidence in their software, does it. :(
That was the very first thing I thought too, Rik.