Hmm, this site is newly registered so it may be the data is as yet incomplete, looking at the registration details we see this :
Registered on: 27-Nov-2010
The registrant is a non-trading individual who has opted to have their
address omitted from the WHOIS service.
But on the web page we have this :
TowerUp is brought to you by Dynamically Loaded Ltd. - a worldwide leader in cell ID and WiFi location data. TowerUp is powered by Nearify, a location based service framework.
Following the link to Dynamically Loaded we find it is a trading organisation providing business services.......